Recently, the outdoor outfitter Jack Wolfskin has several small-business-coated on DaWanda to issue written warnings to each of the thousand €, because they bear paws ornate, hand-made Clothing and accessory items sold. These paws had no resemblance to the predominantly Wolfskin logo, but the company still saw its trade mark rights violated. But the response in the blogosphere Wolfskin missed a bloody nose, and even international mainstream media would have an incentive to take up the matter. With a certain satisfaction the scandal, of course, watched the TAZ , who lost in 2002 itself a legal dispute with Jack Wolfskin and since then (two years older) house paw imprint not allowed anywhere.
Cartoon courtesy of Heiko C. Guenther, Impactsuspect.de
shows
Although Jack Wolfskin remains unrepentant, but must row back for image reasons and is currently reviewing the expensive warnings in recent memory. Werbeblogger announced yesterday that, meanwhile, reported more Abmahnopfer to speak, which were deducted from the Wolfskin lawyers because of the use of almost any paws symbols. These cases are from Jack Wolfskin now "tested" again. A good example of how good can tame the light of day a business.
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