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Jack Wolkskin is tamed

Recently, the outdoor outfitter Jack Wolfskin has several small-business-coated on DaWanda to issue written warnings to each of the thousand €, because they bear paws ornate, hand-made Clothing and accessory items sold. These paws had no resemblance to the predominantly Wolfskin logo, but the company still saw its trade mark rights violated. But the response in the blogosphere Wolfskin missed a bloody nose, and even international mainstream media would have an incentive to take up the matter. With a certain satisfaction the scandal, of course, watched the TAZ , who lost in 2002 itself a legal dispute with Jack Wolfskin and since then (two years older) house paw imprint not allowed anywhere.

Cartoon courtesy of Heiko C. Guenther, Impactsuspect.de

shows

Although Jack Wolfskin remains unrepentant, but must row back for image reasons and is currently reviewing the expensive warnings in recent memory. Werbeblogger announced yesterday that, meanwhile, reported more Abmahnopfer to speak, which were deducted from the Wolfskin lawyers because of the use of almost any paws symbols. These cases are from Jack Wolfskin now "tested" again. A good example of how good can tame the light of day a business.

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hotlines - the natural enemy of the customer

How many times have I phoned in the past not been with any hotlines. Originally I had assumed, hotlines are there for the customers of a company. Today, I know they are against a company's customers there. They usually have considerable minute rates forever, and often long waiting times, so the bar is as large as possible at all to get there. If this is insufficient because the company's products are so bad that you just call must, customer service is outsourced unceremoniously from the company, so outsourced. That is, one hires a foreign call center companies, it is then responsible for buyer helpless and frustrated users to get rid of.

The employees of a call center but have no clue about the actual matter, but they need not. For 14 days they trained in how to get rid of the accomplished efficiently. There are very sophisticated computer systems that allow the employees of such a phone center, only two possibilities: either the caller to get rid of it immediately or to put off until a later get rid of. Typical As this is the rather successful psychological principle applied: Guilt is always the customer.

But nothing is so insidious that it would not be worse. To the customers who call repeatedly in future be treated adequately in advance, is often a distinction between good and bad customers. After a telephone call that is rated the supposed Kundendienstler the Abwimmelungsbereitschaft of the customer. Can it be very difficult to reject, he has to cook for the next call for more in the fee-based queue and is then conveyed to the most hardened people that can raise themselves. But how do people know the call center, which customer is calling it? Well, this can be moor at the phone number of the caller or - even safer - than a lascivious woman manage voice, asking the caller is still on hold after his customer number.

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